Abstract This article aims to explore how governmental and non-governmental entities, along with other relevant actors in civil society, can implement various social media marketing techniques to maximize the impact of awareness campaigns aimed at combating anti-Roma sentiment. Non-governmental organizations, public institutions, and other entities working in this field use diverse social media communication tools to promote their messages and engage their followers in the fight against this issue. However, the effectiveness, tactics, and approaches vary depending on the message sender. Combating anti-Roma atitudes is crucial in achieving international ideals of social justice, intercultural peace, social stability, and economic development.

Keywords Social Media; Antigipsysm; Roma People; Marketing; Social Justice; Independent Activist; Communication tactics ... Citește mai mult